How to Track Your Traffic Using Web Analytics

Realizing who your customers are and how they get there is the first step to track your traffic. Also knowing how many of them are purchasing your products or services is important. Having this kind of information will aid you in the growth of your online business.

Using Web Analytics is a proven way to track the behavior of traffic to and on your site. When you have already seen how your traffic behaves, you can upgrade your site’s products or services, change advertising sources, or make some changes to your content and pages if necessary. In simpler terms, Web Analytics lets you analyze traffic to measure what is effective and what isn’t.

When you analyze traffic, the best way to do it is by using tracking software. It provides some key information regarding your traffic. We have what we call a bounce traffic, it happens when a visitor visit a certain page of your site particularly the homepage and later leaves without further exploring or clicking internal links. The amount of time a visitor spends on a page does not affect bounce traffic rate for as long as a visitor does not click any internal link, it’s still considered as a bounce. What you need are visitors who land and stay on your site at the same time explore what you have for them.

The bounce traffic rate on a certain page could be extremely high compared to to other pages which show a lower rate. However, because you exactly know where this is happening, you can fix that page so it makes people stay not leave.

One other thing that web analytic software can do for you is show where your visitors are coming from. It shows how many typed in your address directly, how many linked to your site and how many found your site by going through a search engine. If you’re paying for advertising on a site, you can save some money by cancelling your advertising subscriptions. Whenever you get a high amount of traffic from another site, you should target sites similar to yours for back links and hopefully get the same results.

When you already have many visitors, the next information you must know are; where they go once they’re in your site, are they on pages you want them to be into and are they making some purchase. Also you must be able to know how many visitors are coming back and how many come at least once. Using this information, you can effectively use web analytics to analyze what are the things your site requires in order to turn visitors into buyers. This is known as a conversion rate. It is the percentage of visitors to your site who subscribe or make a purchase and it is vital in establishing a booming website for your business. The entire goal of web analytics as well as the reason for carefully tracking your visitor’s activities is to increase your conversion rate as much as possible.

Increasing your conversion rate begins with tracking and effectively using web analytics. You need accurate information to analyze the activities of your visitors. After having this information, you can then analyze and make a comparison between the calculated results and your desired results. By doing so, you can then make changes to achieve those goals. Use web analytics again to know what needs to be changed next. If you do this, you won’t have to waste your time and money on advertisements and SEO techniques that are not pulling any traffic. You’ll just have to focus on pulling targeted traffic that turns customers into repeat customers.